16.06.2011 - Singapore
ZUJI goes chic with ‘Get out of the Dot’ travel accessories collectionAsia Pacific’s leading online travel portal commissions Singaporean artists to design exclusive travel premiums for ZUJI customers
SINGAPORE – 16 June 2011 – ZUJI Singapore has recently launched an exclusive collection of travel accessories based on the ‘Get out of the Dot’ theme, the company’s latest marketing campaign to get Singaporeans to venture beyond the island shores and explore interesting land patches around the world.
Adeline Tan, Eeshaun Soh and Wilmer Pan are the three inspiring artists behind the creative process to designing these aesthetic travel accessories for the trendy ZUJI traveller. Each of these burgeoning virtuosos was driven by a holiday sub-theme – Beach Holiday, City Break and Cultural Discovery – that shaped their imagination to forge designs that express their unique individual artistry.
Based on the theme of Cultural Discovery, Adeline flexed her artistic muscles to add a dash of fun and whimsy to the common passport holder. She explains: “To me, cultural discovery goes beyond what you find in books, on television or on the internet – it is about the physical encounter. I discover cultures by meeting new people when I travel, and it is from my conversations that I get a better understanding of their unique traditions and cultures. I drew people for this theme, with them bumping into each other in a free fall fashion, because I believe it is through interaction that we discover.”
Well known for his unabashed use of characters, bright colours and abstract forms, Eeshaun tackled the theme of City Break for ZUJI’s overnight bag. He says: “I wanted my work to depict the visual fantasy of escaping from the Dot into an imaginary, vibrant yet surreal cityscape. I imagined a person escaping into a dense city-like space but I wanted a fairly abstract-looking world patterned with geometric buildings and absurd perspectives. For an overnight bag, it is a big step away from the dull and boring, and it depicts a story within a story.”
For a luggage tag based around the Beach Holiday theme, Wilmer brought his own unique Japanese Superflat style to the mix. “My childhood obsession with comic books strongly influenced my depiction of a beach holiday. I originally devised a multi-panel comic strip, but the size of the tag meant I needed to improvise the design to fit within the physical limitations. The result was a wacky illustration portraying Singaporeans getting out from the Dot and their envisaged beach holiday via wormholes,” he explains.
These special, limited edition premiums are now given away exclusively to ZUJI customers for every holiday booking made on www.zuji.com.sg.
Overnight Bag: Given away with every package (flight and hotel) booking - a minimum stay of three nights
Luggage Tag: Given away with every flight booking - minimum spend of S$800
Passport holder: Given away with every hotel booking - a minimum stay of three nights
Premiums will be delivered for free to customers residing in Singapore.
Get out of the Dot today! For more details and to watch a video of the premiums (Flash required) here.
In 2005, 2006, 2007, 2008 and again in 2009, ZUJI® was recognised as Asia Pacific’s ‘Best Online Travel Agent’, as awarded by TTG travel magazines in Asia Pacific. ZUJI was also awarded as the ‘Best Online Travel Agency’ in 2007 by the Travel Weekly (Asia) Industry Awards. ‘Condé Nast Traveler’ magazine (March 08, US-edition) announced ZUJI as the ‘best travel web site for flights in Asia’. ZUJI was conferred the "Asia's Best Brand" by the first ever CMO Asia Awards 2010.
ZUJI gives travellers in Asia Pacific online access to real-time travel bookings for thousands of hotels and hundreds of airlines, as well as bringing cruises, car hire, attraction bookings, package tours and other inspirational travel offers, products and tools online.
Each ZUJI site is unique. ZUJI has teams and operates travel websites in: Singapore, Hong Kong, Australia, New Zealand (‘Travelocity New Zealand), and India (‘Travelocity India’ and Travel Guru), as well as many ‘Travel Partner Network’ sites throughout Asia Pacific.
ZUJI is owned by Travelocity®, an international leader in online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.
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